![]() ![]() And then you get to merge that with what your user base might want. When you think about it, it's a different platform and that allows you to really think about what the audience of that space might want. We've improved the game since it went live last year so a lot of love, care and craft goes into the product.įor us, Apple Arcade became an opportunity because we could throw out the book and start from scratch. We're extremely thankful for the support from our fans. Well, we're honoured to win, it was amazing to be nominated, and we also actually won the Apple Arcade game of 2022. Subway Surfers Tag won at the MGA's last week, what were you trying to achieve with Tag and what do you think made it successful? So it's just constantly adding new things for players to unlock and express themselves with. Once a month, we release something new, so that's 12 locations a year, plus all these other activities and elements we have in the game. These locations are always crafted with care and thought about the culture, the look and what the location represents to people. It's also just a great live service game, we produce so many new locations so players get back into the game for those. I think there's something relatable about the game, everybody has a coming of age story that they can relate to, I think everybody finds themselves in our Subway Surfers character roster, there's someone to represent everybody on this rite of passage. I think everybody finds themselves in our Subway Surfers character roster, there's someone to represent everybody on this rite of passage. What do you think makes the Subway Surfers franchise so enduring? What is it that fans seem to love? It was already fairly close to done and we got it out on Snapchat about two months later or so, which was a good experience for us to start with and I've been working with the IP ever since. When I joined there was a project with Fun Day games that we built Subway Surfers Tag with that was coming to a close and I jumped on and took over that as the director lead to help get it finished. How long have you worked with Subway Surfers?įrom day one. We’ve now used that model to hire additional people but we do primarily try to locate people in Copenhagen, specifically for the bigger teams but sometimes we have positions that are remote and we try to accommodate people with family needs. We decided that it would be an interesting case study for us to see what remote working could look like for Sybo as an organisation. ![]() Is there anyone else near where you are in Ireland? It's working pretty well, we're open to remote positions and in my team specifically and we have several people there that are working in different locations. : You’re based in Dublin but do you get to Sybo HQ much?Įoin O'Doughty: Originally, I travelled roughly every two or three weeks but then Covid hit, which reformed how that works. To celebrate the win we caught up with Sybo game director Eoin O’Doherty to discuss his history with the popular IP (which celebrates its birthday this week) and find out what's coming up and why the game continues to captivate. One of those games was Subway Surfers Tag from Sybo, the latest hit in the popular and enduring Subway Surfers franchise. Last month at our Mobile Game Awards we crowned not one but two games with the award for game of the year. ![]()
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