![]() “I don’t think the approach was developed to be a diet, but rather an approach to help families make lifestyle changes,” she says. “I don’t like to overly focus on a child’s weight and rarely recommend kids lose weight, but rather identify areas in their life where they may have an opportunity to improve health behaviors,” says Natalie Muth, MD, pediatrician and author of Family Fit Plan. Parents and eating disorder experts criticized the program, arguing it could cause or exacerbate unhealthy eating habits in young people. Kurbo was marketed as a family-based behavior-change program and used a traffic-light system to help kids make better choices when it comes to food. ( 3)Ĭontroversy sparked in August 2019 with the launch of Kurbo by WW, a weight loss program for children and teens ages 8 to 17. In addition to weight loss, WW now offers programs that encourage physical activity and help develop a positive mindset, such as fitness workouts and five-minute coaching audios that are accessible in the app. The new company tagline, “Wellness That Works,” highlights WW’s shift from purely weight loss to overall health and wellness. ( 2) The Decision to Rebrand and Controversy Around WW’s Weight Loss App for KidsĪs of 2018, Weight Watchers rebranded to become WW. ( 1) Today, WW remains one of the most popular diets in the world, with 3.8 million subscribers as of November 2022, and an international roster of doctors, researchers, and other experts on its scientific advisory board. ![]() Founded more than 50 years ago by Jean Nidetch, the weight loss company began in Nidetch’s home with a few friends looking for diet support. This site is not affiliated with Weight Watchers International in any way, and Weight Watchers has not reviewed this site for accuracy or suitability for WW members.Formerly known as Weight Watchers, WW has had an impressive track record of success. Authentic information about the program is only available at your local Weight Watchers meeting. MYWW, WW, FREESTYLE, SMARTPOINTS, POINTS, POINTS PLUS and 123 Success are trademarks of Weight Watchers International, Inc. NOTE: Weight Watchers is a registered trademark of Weight Watchers International, Inc. The Purple plan has the largest list of zero points foods that adds things like whole-wheat pasta, whole grains, and potatoes, rounding out an over 300 item list. With the Blue Plan, you’ll get the same fruits and vegetables with the addition of lots of protein choices like chicken breast, seafood, eggs, fish, beans, tofu and non-fat plain yogurt, totaling over 200 zero points foods. If you’re on the Green Plan, you’ll have a list of over a hundred fruits and vegetables that are zero points. Users must simply determine whether they prefer more structure from tracking more of their foods, or less structure by having an extensive list of zero points foods that require no tracking. ![]() Since every plan uses SmartPoints, they all have the same goal in mind. This, overall, should produce a healthier diet structure. The idea is that this process will naturally lead users to make choices that are higher in protein and lower in sugar and saturated fat. ![]() However, sugar and saturated fat content are going to raise that number, while protein content is going to bring it down. To put it the most simply, overall caloric content of a food is going to provide a base level SmartPoints value. This value is calculated through an algorithm that factors in 4 main components: overall calories, sugar and saturated fat, and protein. Every food or drink that isn’t a zero points food on your myWW plan will have a SmartPoints value. ![]()
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